The most powerful career management strategies are based on personal branding, which is all about: defining a personal brand that is authentically based on oneself building one's brand online in a variety of places, using (ideally) a rich blend of written, audio, and visual content maintaining the consistency of one's brand so that it thrives despite the … Continue reading For Effective Career Branding, Use a Variety of Social Media
Who remembers Myspace? A pioneering social networking website – focused on the music and video communities, and with a fascinating history – Myspace rocketed to fame in the early 2000s. But then came Facebook (in 2004) and Myspace became a classic example of the folly of building one's entire social media presence in one place. At first, … Continue reading Beware the RMS LinkedIn!
In many new and exciting ways, social media enables you to accelerate your career by making it easy to establish your credibility, build trust, and network effectively. Nowadays, building and applying social media skills are essential to successful career management. One of the best ways to gain social media expertise is to follow thought leaders such as those profiled by … Continue reading For Career Success, Look Beyond Social Media!
LinkedIn is excellent for increasing one's visibility, building one's credibility, and powering up one's self-marketing efforts while connecting with employers, clients, and many other parties. However, depending too much on LinkedIn is like "putting all your eggs in one basket", and the more LinkedIn dominates the professional networking space, the more we'll all have to play by LinkedIn's rules. Fortunately, many LinkedIn … Continue reading 14 Ways to Unchain Yourself from LinkedIn!